Our Press Release Translation service handles the translation of press releases. Our translation costs are based on a per word basis. Our professional translators will bring with them their experience in writing and the media to highlight the most newsworthy aspects of your story and present the details in the best way possible.
A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Technically, anything deliberately sent to a reporter or media source is considered a press release. It is information that has been released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Some of these common structural elements include:-
Headline - used to grab the attention of journalists and briefly summarize the news.
Dateline - contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
Introduction - first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body - further explanation, statistics, background, or other details relevant to the news.
Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
Close - "###" a symbol appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. In other countries, other means of indicating the end of the release may be used, such as the text "ends".
Media contact information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved. Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.
Today's press releases are therefore often written as finished articles which deliver more than just bare facts. A stylish, journalistic format along with perhaps a provocative story line and quotes from principals can help ensure wider distribution and thus a press release translation service like ours can be an ad-on facility one can provide.